Digital Optimization Analyst
Remote
Contract - $50-$75/hr
Our client is seeking a Digital Optimization Analyst to drive data-informed decision-making
through website testing, personalization, and performance analysis. This role is responsible for
designing, executing, and analyzing A/B and multivariate tests, as well as managing digital
content targeting initiatives to enhance user engagement and conversion across global web
properties.
Key Responsibilities
● Design, implement, and analyze A/B and multivariate experiments to evaluate website
changes and optimize customer experience.
● Partner with cross-functional teams, including Digital Marketing, Merchandising, and
Content, to plan and deliver targeted website experiences.
● Build, manage, and refine audience segmentation and targeting rules to ensure
personalized digital experiences.
● Execute and maintain targeted promotional content, banners, and surveys through
testing and targeting tools (e.g., Adobe Target).
● Develop detailed performance reports and deliver actionable insights to stakeholders
across digital and marketing teams.
● Monitor and report on KPIs across global digital platforms to identify opportunities for
improvement and growth.
● Support training and knowledge-sharing initiatives within the broader digital analytics
and marketing teams.
Experience and Qualifications
● Bachelor’s degree in Marketing, Mathematics, Computer Science, or a related
analytical field.
● Strong analytical and statistical background with experience interpreting large
datasets into strategic insights.
● Experience with Adobe Target, Adobe Analytics, or similar digital analytics and testing
platforms.
● Familiarity with front-end technologies (HTML, CSS, JavaScript) and tag management
systems.
● Demonstrated ability to design and analyze A/B and multivariate tests, including
understanding of statistical significance (t-tests, z-tests, etc.).
● Proven ability to communicate technical findings to non-technical audiences effectively.
● Excellent organizational skills, with the ability to manage multiple initiatives in a
fast-paced environment.
Preferred Skills
● 4+ years of experience in digital analytics, optimization, or experimentation roles.
● Knowledge of advanced statistical methods, such as regression or cluster analysis.
● Understanding of enterprise tagging architecture and data layer structures.
● Strong interest in digital marketing trends, eCommerce analytics, and user behavior
insights.
Why Join
This is an opportunity to play a key role in shaping how customers engage with a global brand’s
digital platforms. You’ll collaborate with innovative teams, use industry-leading tools, and make
measurable impact through data-driven experimentation and optimization.
MMD Services Inc. is an equal opportunity employer. All applicants are considered for all positions
without regard to race, religion, color, sex, gender, sexual orientation, pregnancy, age, national origin, ancestry, physical/mental disability, medical condition, military/veteran status, genetic information, marital status, ethnicity, alienage or any other protected classification, in accordance with applicable federal, state, and local laws.
